Erfolgstipp #3: Diese Überschriften verkaufen für dich!

Von Christian Behrens

Entweder packt sie dich. Oder nicht. Eine zweite Chance hast du nicht.

Und hier geht’s nicht nur um Blogbeiträge oder Anzeigen.

Nein.

Bei wirklich allem entscheidet deine Überschrift, ob der Kunde weiterliest oder nicht. Ob er deine Anzeige ansprechend findet und überhaupt anfängt zu lesen.

Nachfolgend einer der umfassensten Sammlungen an Killer Headlines!

Bau sie für dein Produkt, deine Anzeige, deinen Blogbeitrag, Insta Post oder oder oder um. Es ist wirklich so einfach – du wirst es beim schreiben und gestallten merken!

(Aktuell noch auf Englisch, aber in Kürze kommt auch eine vergleichbare Liste auf Deutsch)

• The highest-paid (Expert) in history: (Name) (Result given by the expert) And in one of his very last letters, he shared X time-tested strategies for (Secret reveal), faster. Here’s a breakdown of each one
• The most (Niche) company of the last 30 years: (Company name) (Secret reveal) And the rules are a must-read for (Target audience) Here’s the breakdown:
• (Niche Expert) is the most prolific (Field of expertise) of his generation. Yet he gave away his secrets for less than $10. Here are (Expert)’s 7 rules for (Skill).
• (Brand names) 3 legendary companies. 1 common (Niche) trait: Great (Skill). Here are 10 (Skill) tips to help you master (Niche):
• Curious about how a company with a $X market cap (Uses a particular skill)? Use these Y tips to (Skill) like an (Company)
• From A to B (in just X years). Meet (Expert name) —A bro turned B. I just plowed through (Resources). Here are Y lessons for creating (Niche) that actually scales.
• (Creator name) is a (description)
• I studied his X course in depth – so you don’t have to.
• Except I will visually show the key ideas ADAPTED FOR (Platform)
• (Person A) has gone from X to Y And he’s (Achievement). I studied his viral growth. It’s a result of clear value and predictable systems. 10 lessons from ___
• (Personal niche story) Here’s the story and X lessons on how they did it
• Whatever you think about (Expert), he was a (Niche) GENIUS In his books – ambition and insight burn through the pages Here are 20 of (Expert)’s best lessons
• [Description of an expert] Yet he gave away his secrets for less than $10. Here are [Expert]’s 7 rules for [Skill].
• [Achievement by big names] Their secret? They built a cult-like following by hacking into the 7 Addictions of the Human Mind. Here they are so you don’t join a cult by accident (#5 will shock you to your core)
• [Achievement by experts] How? They hacked into your brain with storytelling. Here’s the breakdown (based on science)
• I started working on my [skill] [Time]. It took me X months to understand the basics of [Skill]. I don’t want you to go through the same trouble. Here are X lessons from X [Skill Experts] that’ll make you a Xx [Expert] in just 5 min
• [Brand name] spends $X on [Skill] every year. [Big result] They have a winning formula that they rinse and repeat. 7 [Skill] tactics that brings them success
• [Outcome of a big brand with their secret reveal info] 5 principles to instantly upgrade your [Skill]
• [Suprising fact about how a big brand grew with low costs] They rely on X old-school principles of [Skill]. Here’s the breakdown of each one
• The Godfather of [Skill] : [Expert name]. His X principles of conversion are used by [Brand names] I read his 84000-word-iconic book “Influence” to master them. Here’s the breakdown of each on
• [Accomplishment by a big brand] Their secret: [Skill]. [Expert] used a unique [Method name] Here are X [Skill] lessons you can learn from [Brand name]:
• X [Skill] Tricks From A Multi-Trillion Dollar Company. (How to Write Like [Name the company])
• [Brand names] Billionaire companies known around the globe. What they all have in common? [Skill] 5 principles to stand out in a noisy world
• [Quote by an expert] [Result by a big brand]. Here are [Brand]’s 7 rules for great [Skill]
• {Authority figure list} generate {Outcome} What are they doing differently? Thread: How to generate {Desired outcome}
• I devoured {time period} of {Authority figure} {Medium | Source of wisdom}
• The result?
• {Number} timeless principles from the greatest {Career} in the world.
• Here are the golden nuggets
• {Authority Figure} went from {Past Situation} to {Bigger new Situation | Outcome} Here’s the crazy story
• The most critical skill you didn’t learn from school: (Skill name). But (Expert) has it down to a science. Y simple strategies he used to become a world-class X.
• (Figure) People use Linkedin every day… But most of them suck at writing . (Expert) isn’t one of them.
• Here are X lessons I learned from his posts
• I’ve gotten over (Figure) thread impressions But this one by (expert) puts my writing to shame.
• Here are X killer tactics she used to get (Figure) likes on her thread
• (Figure) dirty little secrets (Expert) used to get his thread (Figure) likes (Hook)
• A is worth B. In 2020, C raised D. Their secret? They built a cult-like following by hacking into the E Addictions of the Human Mind. Here they are so you don’t join a cult by accident (#X will shock you to your core):
• {Name drop a famous person or brand}. {Lead into the content}
• A was not a marquee star. It did X and eventually got Y.
• Here’s the story:
• The KING of A gained B over C time period. And here’s X-part framework for rapid growth (that you can use on any platform)
• The billion-dollar brands’ common trait [Brand 1], [Brand 2], [Brand 3]. Billion-dollar companies with 1 common trait: [Common trait] Here’s how to [outcome desired by audience]
• We have been stalking… XYZ And found a FORMULA they use to create high-quality HEADLINES. This will take you -X time – to read. The Secret Is Out
• X used [Skill] to build a [Quantitative result] [Broad sector] empire. Here’s how
• {Celebrity Figure} was {Huge Positive Statement}. They did {Accomplishment1, Accomplishment2, Accomplishment3}. Here’s their {Secrets, Frameworks, Lessons}
• {Someone} did {ImpressiveAccomplishment} I spent {LongHours} studying {TheirProcess}. Here’s what I found:
• Impress an (Expert), and you’ll get steady work and referrals for a lifetime. X common questions (Experts) ask (+ how to get ahead of them):
• X images that will make you a better (Expert) (I wish I’d have seen Y followers ago):
• I’ve done X in revenue in Y years as an (Expert). And I didn’t have to do ABC. My Z “must use” (Skill) tools:
• The most powerful life hacks I’ve found:
• Everyone wants to get more done. The first step… X (Tool) tips to increase your (Skill)––starting now:
• 98% of people don’t know how to find ABC. So, I’ve audited X+ (Platform) to give you some inspiration. Here are Y of the very best:
• [Big accomplishment] Here are 17 learnings to help you [Outcome]
• (Skill) is the most profitable skill in 2022. But it’s too damn hard to find resources to master it. Here are X simple formulas to cut your learning period by 90%:
• If you want to [Goal of the skill], don’t make these mistakes:
• X Sentences that will make you a better [Goal role] in just 2 minutes
• [Controversy about a niche] In the era of [Popular word], these X [Niche] Techniques will make your [Skill] Stand Out:
• The most important [skill] to master [X]. [Expand the problem]. 5 knacks to cover all the weak points of your [Skill] (no matter what you sell)
• Top {Number} dead-simple hacks for {Audience} to {Result} without {Annoyance}.
• {Skill} is a superpower. It’s the key to {Outcome} {Number} principles of {Skills} that you can start using today.
• {Number} profitable tips for {Outcome}
• The most valuable skill: [Skill] Master it and you’ll [Result]
• I’ve built an X in Y time. My goal is still [Figure] by [Year]. Here are____ I’ll use to get there
• The most valuable [broad topic] skill in 2022: [Skill] Learn them and you’ll 10x your income…
• ____ simple principles to_______
• ____ sentences that’ll make you _____ than a _______ degree
• _____ ____ rules everyone should learn by ____
• X books that helped me, more than years of school or college ever will.
• X mind-blowing (Niche) websites that you’ve probably never heard of:
• Master (Niche) and you can print money at will. Sadly, most people don’t know how or where to start. Here are X documentaries that will teach you more about (Niche) than a four-year degree:
• X (Resource) in Y days that will inspire + motivate you:
• The highest ROI skill I’ve learned in the last few years: (Skill) 10 (Resource) to make you a better (Expert):
• The right (Platform) tools give you superpowers. But most people aren’t using them. Here are X of the very best
• 10 (resources) that will teach you more about: (Skills 1,2,3) Than school EVER will.
• I’ve reviewed X+ ___ that are designed for (Target audience). Here are the Y most useful (Tool) that make (Skill) a lot easier.
• Building a X is hard. But with the right tools you can grow much faster. Here are Y resources you can’t miss (that will 10x your growth)
• X tools to help you build your Y with $0 in 2022:
• Best (Links) to learn (Skill):
• I’ve done over (Achievement) as an (Expert). And I didn’t even do (Skill). My X “must use” (Skill) tools:
• 4 Free (Skill) Tools to Drive (Metrics to scale)
• I asked, “What’s the best (Resources)?” I received X incredible replies. Here were the Y most popular
• X of the most useful (Tool) on the internet (FOMO statement)
• Most people have only just scratched the surface of the internet. But beneath the shallow waters there’s pure gold. Here are X of the most useful (Tool) in existence
• (Brand name) (Tool) are the most powerful (Benefit gained from it) tools on earth. Use them properly and they’ll save you hours, days, even weeks. Here are 11 Mac apps that you shouldn’t live without…
• X insanely useful [resources] that can teach you more than [Traditional institutions]
• X incredible free [Tool] that will give you [Personal benefit]
• Even the most well-informed internet user wouldn’t know all of these 10 incredibly useful Resources
• If you want to understand [Skill] and succeed in the next 10 years, here are X of the best resources on the internet to get up to speed
• 7 [Resource] every Y must [Action]
• X uncommon [Tool] every man must read Hint: you won’t find any of these on your [Expert]’s list
• [State what experts do the best]. But 90% of the Linkedin audience doesn’t know good resources for [Skill]. Here are X websites that will take you to the reader’s heaven
• [Platform name] are among the Elitest [Niche] on Internet I’ve watched 100+ [Platform name] covering different topics Here are 25 MUST WATCH Ted Talks on-: [Skill sets 1,2,3] This can actually change your life
• X FREE tools you need to grow on [Platform] + How you can use them
• [Traditional way] didn’t make me a [Goal]. Learning from the [Tool] did! Here are X [Tool] from X amazing [Expert] that will teach you everything you need to become a Xx better [Goal role]
• 100 days ago, I started Learning [Skill] I’ve never ever paid even $1 for any [Traditional ways]. I made [Tool] my master as it’s flooded with tons of Free courses. Here are 10 [Tool] from 10 [Skill] Geniuses that’ll get you started in just 2 min
• [Skill] is a [Result] skill. But it’s damn hard to find good resources to master it. Here are X websites that are too good to be true (all free)
• X [Skill] Websites so good, you’ll think you found a hidden pile of cash
• Everyone says [Statement related to a skill] But where the heck do you start? Here are 5 [Resources] that will make you an amazing [Expert]: (I bet you’ve never heard of half of these)
• [Astonishing achievement]. If every book was destroyed tomorrow, these are the only 10 you would need to save: (read these and you will be great)
• I spent {Amount} on {Tools | Apps} in the past {Time period}. Here are the top {Number} you’d love if you want to {Desired outcome}
• {Number} {beneficial tools/strategies/resources the reader can use or ones they should avoid}
• Master [Thing] and you can [Desired Result] Unfortunately, most people were never taught how to do this.
• X [Subject] Websites so good, you’ll think you found a hidden pile of cash
• [Number] [topic] [resource type] so good, you’ll kick yourself that you didn’t know sooner
• Over the past [number] years, I’ve [watched/read/listened] [big number] [resource type] on [topic]. 99% were regurgitated ideas that didn’t add any value. Save yourself the time and just [watched/read/listened] these [number]
• Master [skill] and you can print money at will. Sadly, most people don’t know how or where to start. Here are [number] [resource type] that will teach you more about [skill] than a four-year degree
• It feels illegal to know about these____
• If the X was burning down, I’d run through the flames to save these Y
• Over the last 3 years, I’ve read 100+ books on (Skill). Truth is, 90% of them were a waste of time. So if you’re looking to up your (Skill) game, let me point you in the right direction. Read these 9 books and throw the rest away
• (Creator name) is a (description)
• I studied his X course in depth – so you don’t have to.
• Except I will visually show the key ideas ADAPTED FOR (Platform)
• Top X Lessons From the Book: “Y” By Z
• The irrefutable case for a X (Quote) A summary of my book X.
• I’ve ___ to more than Y (Resources) in the last 2 years. Possibly a bit excessive, but these are the 12 (Resources) that have changed my life and helped me grow my business
• I’ve asked 20 (Experts) their best (Niche) advice. Here are 20 incredible tips about (Target skills). Gold-mine for (Target audience)
• I asked for your best (Skill) tips and got over X responses. The sheer amount of wisdom dropped in one place was Here are my favourites, Y+ collectively BRILLIANT bits of (Skill) advice (to use starting right now):
• I read over X [Resources] so you don’t have to. 99% of the advice can be boiled down to Y actionable tips Bookmark and apply these tips to be a top 10% [Expert] in any field
• I read all 25 of [Resources of an expert] The result? 9 timeless [Skill] principles from the greatest [Expert] to ever live
• If you want to {Desired outcome} This thread shares {Number} ways to do it
• College completely failed in teaching me how to A. Then I did X. But unlike college, these won’t cost you Y.
• (Share a personal milestone) Here are 3 new lessons I’ve learned since I posted my last (Milestone name) update
• At the age of X, I went from $A to $B MRR, in Y months Z lessons I’ve learnt
• Every piece of (Niche) advice I could come up with after X years in the (Traditional way):
• X things I wish I knew before I started a career in (Niche):
• How can some people (Use skill) so beautifully? 1/ Two of my favorite (Skill) techniques:
• Working X hours per week for Y years is a tough pill to swallow. Instead, think about your life using these Z new rules:
• Things I know at X, I wish I had known at Y.
• I turned X recently. While far from old and wise, I have learned a few things along the way – on (different niche) Here are a few important lessons learned…
• After 8 companies and 15 years in (Niche); Here’s 11 of my most important (Niche) lessons for you.
• 5 Whiteboard Lessons On (Niche) & Life (Write the first one)
• From being broke to becoming a millionaire, life taught me some lessons. Here are X truths I learned along the way
• I worked in [Niche] for 5+ years and learned the habits of people who were literally broke. Here’s Y ways to [state the thing your user wants to avoid]
• This lesson took me years to learn— But you’ll get it in the next X minutes. It’s helped me build [Larger goal] and changed my life.
• Most people suck at [Skill]. But if you avoid these 12 common mistakes, I guarantee you won’t
• {What have you done?} over the past {Time period}. Here are {Number} learnings to help {Desired outcome}
• I’ve been {What have you been?} for {Number} years. This is the advice I’d give myself if I could go back.
• {Number} things {Authority figure} didn’t teach me
• It took me X years to even begin to master Y, I’ll teach you how to in Z tweets: (took me the longest to learn number 5)
• I {did something time-consuming or expensive}. {Lead into the body}
• Over the past X years, I have done Y. (Explain the big target). Save yourself the time and just read these Z
• [Declarative Statement] I’ve [Consumed X amount of content] Here are the X lessons I learned to [Desired result]
• Most people suck at [topic]. But if you avoid these [number] common mistakes, I guarantee you won’t
• [Number] simple sentences that’ll teach you more about [topic] than a $4,995 course
• [Skill] 101 Over the last [number] years, I went crazy on [skill]. I read [number] books Studied [number] [resource type] [Number of times you applied the skill] Here are my top [number] takeaways
• X Tips That Helped Me Grow My [Skill]. Tips 9, 16, and 33 are game-changers.
• __ things I know at __ I wish I’d known at ___
• __ habits to get rid of____
• Instead of paying $X+ for (Niche) coaching, just do these Y things and you’ll be getting thousands of (Outcome expected) (Proof from a client below):
• In the last 3 years of my life I’ve gone from: a to A,b to B,c to C Here’s my story:
• 2 years ago I was at the lowest point of my life. I was: A,B,C Today I am: C,D,E Here’s my story:
• 10 years ago, (Personal challenge) Later, It became the fuel that made me do Y Here’s what happened:
• At the age of X, I went from $A to $B MRR, in Y months Z lessons I’ve learnt
• 2 years ago I decided that I want to change my life Since then I: (Results 1,2,3) Today I want to share with you all my entire journey:
• (Personal story) It was my greatest failure. But also my greatest blessing. This is my story:
• All of my big successes had one thing in common: I acted without asking for permission. Here’s the story of how a tiny mindset shift unlocked a whole new world of opportunities.
• I struggled with [Skill]. [Big achievement] This is how I became [Skill] as an [Goal role] (Action inducing word)
• Just passed [Achievement] for my clients. Here are the top lessons I learned along the way
• How I made my [Achievement] online: (without [State traditional methods])
• How I [Achievement] on [Platform]: (without ever [User concern])
• How I write posts that get millions of [Result] for my agency: (revealing everything)
• I suck at being a [Target role]. Yet I [Big result achieved]. I’m not a natural so I rely on systems. Here is a X-step process to close almost always ( no matter what’s your service)
• I went from [Old State] to [New State] In that time I [Did thing] Here is what I learned:
• [Goal that was achieved] [Additional accomplishments made alongside goal] Here are the X steps of my journey: Hope its helpful to someone
• The Personal Story Thread: How I went from: – {CrappyThing1,2,3} To: {Improvement1,2,3}{Here’sMyStory:}
• I went from {SmallNumber} to {BigNumber} in {Number} months. My goal is {BiggerNumber} by {SpecificDate}. Here’s my plan
• Your [Expert] lied to you. [Standard resources] are overrated AF. [State scientific benefit] Here’s why:
• At 24, I quit my corporate job to travel around the world for 12 months with… [Sacrifices 1,2,3] It changed my life. Here’s why you should do the same (#7 is a game changer
• I quit my 9-5 in my 20s. No backup plans. No side hustles. Broke as a joke. Now I’m in my 30s and have: [Results 1,2,3] These X choices helped me break free:
• How I built an [Achievement] in [Time]. Revealing everything. Even why (Issues faced)
• I won’t lie, I’ve tried: [Ways 1,2,3] I had no idea what I was doing. But, I still [Result] from each one. Forget the “rules”. This is how you really [Skill]
• If you’re in your 20s and feel [Challenge], read this
• One of the most profitable skills in 2022: [Skill]. But most people don’t know how to use [Skill] to sell. This is the only framework you need
• One of THE most underrated habits: [Skill]. [Your big result] The results have been insane. Here’re 7 reasons why such a simple exercise will completely change your life
• Success starts with your morning routine. Here’re X great habits to nail down before X am
• {Goal you achieved} in {Time period} It’s not rocket science – people just don’t know {What don’t they know?}. Here’s how I’d do it again without getting lucky
• Everyone should read this thread by (Expert). It got (Figure) likes. (Figure) Insights from one of the best threads you’ve never read
• This thread by (Expert) got (Figure) likes. Here are (Figure) tactics I learned that’ll help you write better threads
• I’ve wasted [time] doing [thing] Don’t learn this lesson the hard way. [Do this thing instead]
• The biggest mistake [Category of people] make: [Mistake] Here’s what you can do to help you [Positive Outcome]
• Most X suck at Y But [Successful X that have done Y] figured it out ages ago. Here is their simple but powerful framework for Y
• Hot take: Everyone is wrong about the [trending topic]. here’s my theory…
• “[User issue]” If you find yourself asking this, then this carousel of X winning strategies is for you
• This will make you ______ in __ days
• How to generate 100 ideas to (Skill) about in 30 minutes – even if you think you have nothing to say:
• Master (Skill) and you can (Action out of the skill) (just about) anything. Unfortunately, most people don’t know how or where to start. Here are X dead-simple tips to improve your (Skill) in ~30 minutes
• This dead-simple system will help you (Skill) (so you never (Face challenge)). It’s called the X Framework – here’s how it works
• In January 2020, I started (Skill) online. What followed was X months of lonely, frustrating, and painfully slow growth. So if you’re a beginner, let me save you hundreds of hours and plenty of headache. If I was starting over again, here’s the exact playbook I would follow:
• Managing ABC is tough, That’s why (Experts in the domain) are in huge demand. But all it takes is a system that works. These X tips will help you form a system that will do Y.
• Most people’s (Skill) is boring, or too complicated. here’s X things that will make you a better (Expert). Let’s start with the most non-obvious tip
• Want to dominate ABC? Then you need to master 123. I’ve [show expertise]. Here are the X most effective ___ I use for ______:
• (Platform) hates (Platform). But I’ll do 130M+ impressions & $1.4M on the platform in 2022. Here’s how I use (Platform) unlike anyone else:
• I have generated over (Outcome) in less than 4 months from (Platform) ….without spending any money ( Except on internet subscription ) Open this if you would like to add and extra (Outcome) per day without spending a dime:
• You can do ABC But if you don’t XYZ, you WILL NOT get ______ Here’s how I do ____ (and Y templates you can use to post your own)
• A _____ is a massive asset. (Show authority proof) Here are X types of (Way) that made the biggest impact:
• In one week, my client gained (Outcomes 1,2,3) From (Way). Here’s how to turn (Achieve outcome)
• ___ – seeing this more recently? Why? These “A” are a Cheat Code in a (Niche) world. I studied X of them & am breaking down Y in my crash course… To help you create YOUR own Perfect A.
• When used right,___ is (damn near) the most powerful X on Earth. Sadly, most people have no clue how to unlock its full potential. Here are X powerful ___ tips everyone should know (all free):
• (Attention-grabbing Figure) That’s how much the (Niche) is currently worth. And, we’re just getting started. Don’t believe me? X mind-blowing facts to change your mind…
• Struggling with Y? Be it for (Outcomes), you need ABC. Elite (Experts) have systems for it that create (Result) Let me teach you the basics for FREE with X visuals
• [Tool] is the Most Powerful tool for [Audience]. But most people use it like cavemen. 10 [Tool] Tips that will unlock your Ultimate Potential:
• [Name an expert and how much learning from them costs] I spent 50+ hours analyzing his [Niche] and built a framework to write online. Apply these X Steps & go from Noob to Pro as a [Role]
• X tools can help you generate [Result]. But the most powerful one is: [Tool] In 3 mins, I’ll show you how to use it and boost your [User’s desired outcome]
• [State how users are not using Linkedin (or something else) to it’s maximum potential] Here are 7 unique ways to maximize its power
• {Number} of the most genius way to use {Topic | Platform | Tool} correctly.
• Dead-simple steps to {Outcome} – even if {Annoyance | Roadblock}
• {Number} {Platform} {Type of content} ideas that will get you {Desired outcome}
• I started working on (Skill) (Time). It took me (Time) to understand the basics of (Skill). I don’t want you to go through the same trouble. Here are (Figure) lessons from X (Experts) that’ll make you a Yx better (niche) in just (Time)
• How to {do or obtain desirable thing}
• The biggest mistake X make: Y. Master them, and you’ll grow like crazy. Here are Z to help you Zx your success
• How to do a top 1% __
• X Tweets are created every day. Most of them get zero traction. This thread by A got [Result]. Here’s the incredibly SIMPLE system he used to go giga-viral
• How to {DesiredOutcome} (without knowing {CommonObjection})
• I spent over X hours learning to (Skill) effectively— because college completely failed to teach me. Here’s everything I learned distilled into 11 tweets (that you can start applying today)